Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

2025 Multifamily Wide
Oct 10, 2024

Multifamily Market Poised for a Major Revival in 2025

The multifamily housing market is set for a strong recovery in 2025, driven by stabilizing interest rates, rising demand from Gen Z, and improved financing conditions.

Aronson Email Wide
Oct 5, 2024

Outdated Emails Are Costing You Renters—Here's How to Fix It

This week, we're digging into multifamily email marketing with personalized, engaging campaigns that stand out in crowded inboxes.

Boutique Wide
Oct 2, 2024

Why Boutique Communities Are Winning Renters Over

Learn how boutique apartments offer personalized experiences, authentic connections, and flexibility that corporate developments can't match.

Lease Up Wide
Sep 28, 2024

So Your Lease-Up Got Delayed... Now What?

This week, we're breaking down the the right strategy, to turn lease-up delays into opportunities and power plays.

VOPM Wide
Sep 25, 2024

N.A.A's Voice of The Property Manager Report - Debriefed

This week, we're breaking down The National Apartment Association's recent 2024 Voice of the Property Manager report in a short, easy to read debrief!

Federal Wide
Sep 19, 2024

Navigating The Fed's Interest Rate Cut: What Developers Need to Know

After years of battling inflation, the latest interest rate cut by the Fed signals that borrowing costs, which have been high and restrictive, are finally easing. Here's what Multifamily Developers need to know. 

Lifestyle wide
Sep 18, 2024

What Are Psychographics In Multifamily Marketing?

How do you stand out when every building down the street also has a rooftop deck and a "state-of-the-art" fitness center? The answer isn’t in the physical amenities; it’s in the experiences you offer and how you position them. Enter: Psychographics 

Fraud Wide
Sep 14, 2024

The Real Cost of Fraud for Multifamily Owners

This week, we're breaking down the NHMC Report on multifamily renter fraud, and how owner/stakeholders can prevent fraud onsite.

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