Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

TC Insight
Dec 3, 2024

Buzzwords That Undermine Your Property’s Value

This week, we're investigating how to maximize property value by avoiding jargon and tired buzzwords in your new development collateral. 

TC Insight 2
Nov 23, 2024

Lease-Up Vs. Condo Marketing: Budgeting for Faster ROI

This week, we're answering the million-dollar question: how much should I invest in marketing my new development for faster ROI? 

TC Insight 1
Nov 21, 2024

How New Developments Can Help Lower Rents for All

This week, we dig into how more housing, even Class-A, helps lower rents in Class-C communities. 

TC Insight
Nov 16, 2024

Why Great Buildings Deserve Great Stories

This week, we're digging into why great buildings deserve more than an ILS package and a templated logo. 

TC Insight
Nov 13, 2024

Why 94% Occupancy Just Doesn't Cut It Anymore

This week, we debunk the myth that 94% is good enough and how to raise the bar for stabilized revenue.

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Nov 9, 2024

Why Real Branding Maximizes Property Value

There's a lot hype about branding—this week we're digging in on hard numbers and real impact.

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Nov 4, 2024

Transforming Cities Wins PRISM Award For Best Podcast

This week, we're celebrating as Transforming Cities takes home it's first PRISM award for Best Podcast by the The Builders and Remodelers Association of Greater Boston

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A simple read in under 5 minutes, delivered to your inbox Saturday mornings.